Recession in Puerto Rico, exacerbated by natural disasters in recent years, presents significant challenges as the country continues to adapt the economy, driving toward newer age industries and organizations. Among these challenges is developing workforce talent strategies to ensure economic development can be sustained and continue to grow, leveraging the depth of talent on the island.
The following report is a result of a University of Michigan Stephen M. Ross School of Business Multidisciplinary Action Project (MAP) for Invest Puerto Rico spanning January through April 2020. The project included a week-long visit to the island of Puerto Rico by the MAP team and three months of primary research, secondary research, data analysis, and qualitative studies to deliver recommendations for Invest Puerto Rico.
To understand the current perceptions and misperceptions among key target audiences and establish a baseline for future marketing campaigns, messaging and policy development.
Invest Puerto Rico (IPR) are targeting 4 industry sectors for attraction activities: Knowledge Services, Software Development, Logistics, and Manufacturing. OCO Global have been contracted to consider two questions, based on a combination of detailed quantitative and qualitative analyses.
The Seabury Maritime team has been provided the unique opportunity to research, view, and assess transportation and logistics related business opportunities on the island of Puerto Rico in an effort to increase the scale of the economy both on a domestic and an international basis.